This is one of the latest projects I worked on for BenBat. It combines both the functionality of a wheeled trolley that kids will enjoy using and the ability to personalize it by swapping artworks or photos whenever you want. Spiderman today and Batman tomorrow? NO PROBLEM! More photos after the break.

David Riesenberg - Visual Solutions

David Riesenberg - Visual Solutions

Like many others, I too have been waiting for quite a while for Canon to release its mirrorless system. There are speculations and indications that they may very well do so this year, but I personally grew a bit restless. Because of this, I decided to put to paper, or rather to CAD and rendering software, my vision of such camera. After about a month of learning, debating, modeling and rendering, the Canon AE-D came to life.

Actually, this camera represents more of a fantasy rather than vision. Personally, I don’t actually see Canon going this route since it will probably be quite expensive. While pros and enthusiasts may welcome it, the bulk of the profit is in the sub 1K vicinity. Nonetheless, there is a market for such a system and that is something that I constantly kept in mind while working on the project. I wanted to conceive and design a product that could find its roots in reality. Both product/marketing wise and technical wise.
The design is inspired by the classic AE and AE-P which are two of my favorite Canon cameras ever. Simple, iconic, timeless. I couldn’t think of a better basis for a modern mirrorless system.
Some of the main features and the reasoning behind them are:

Full Frame – Might as well be the pinnacle of 35mm. Especially if a new lens mount is required. Future proof.

18.1MP sensor from the 1DX – This camera will not rob sales from the 1DX on form factor alone so it makes sense to use an existing sensor instead of a new one. Plus, it will make an excellent pair to someone with an 1DX.

CM-D Lens mount – That was the source of most headaches for me. Naturally, I wanted to design it around the EF mount for reasons that I don’t need to state but it proved to be very problematic. Both the flange depth and actual mount diameter meant that the camera needed to be much thicker and possibly taller to accommodate EF lenses. So this “CM-D” lens mount is roughly FD sized which keeps the dimensions close to the original and enables lenses that are not too huge. EF lens use should be possible with an adapter but please correct me if I made some wrong assumptions about the dimensions here.

50mm f/1.0L “Kit Lens” – Fast primes. What can I say? I love them and they probably the best match to a system as I outlined above. So their existence is no less realistic that all the other items here. While I am far from being an optics expert, I designed this 50mm lens based on a combination of schematics of the Canon 50mm f/1L. FD f/1.2L and Leica f/0.95 so it should be a realistic representation of the dimensions of such a lens. It also features an aperture ring for direct control as well as an Auto mode for shutter priority or auto mode.

Viewfinder – Design wise, I knew from the start that I wanted to incorporate the prism hump of the AE cameras. It is a prominent feature that without it, the context of the design gets somewhat lost. At the same time, it is obviously not a technical requirement in mirrorless cameras so making it detachable while housing the EVF felt like the the optimal combination of form and function. After all, if this is a camera for photographers, a viewfinder, even if electronic, is a must.

Flash + Flash + Flash – I regard flashes as an integral, must have feature of any system and I didn’t want to handicap its use in any form. Not when taking snapshots with the built-in one and not when the viewfinder is either attched or not.

As for the future, I see myself designing a second camera in the line. Something more pocketable with more pancakey lens. Something that will also possibly more in line with what Canon will offer us themselves in the future.

David Riesenberg - Visual Solutions

David Riesenberg - Visual Solutions

Recently I had the opportunity to observe the work of two good friends of mine (oneduo.co) as they design and manufacture a collection of truly awesome and unique high end bags. I filmed this short video as glimpse into the work of these artisan designers. Personally, it was quite an experience to see and take in the amount of precision work, mostly manual, that each of these items requires on one hand, the the love for the material and process on the other.

David Riesenberg - Visual Solutions

David Riesenberg - Visual Solutions

David Riesenberg - Visual Solutions

David Riesenberg - Visual Solutions

Conceptual whiskey bottle / packaging design. Suitable for small run premium batches, the label is a piece of the actual barrel the whiskey was aged in. Following a process of drying, pressing and silkscreening the label is attached to the bottle and can be removed to be used as a coaster or simply as a collectible once the bottle goes dry. Each piece is naturally unique, maintaining the black color from the charring process and slight aroma.

David Riesenberg - Visual Solutions

David Riesenberg - Visual Solutions